Twitter for Business
By now we see that Twitter is literally for everyone, regardless of what you can or cannot do. For a business professional, the first thought that comes to mind may be “How can Twitter help my business grow and earn a profit?” – However, jumping into the Twitter community for those sole purposes may be a far greater mistake than what one would imagine.
There is absolutely nothing wrong with using the Twitter platform as a means of pursuing business leads, growing your company or setting up a profitable marketing campaign. Nonetheless, we are proposing that every business professional have a clear plan laid out as to how these particular goals can and will be met. Every marketing campaign requires a marketing plan. The Twitter social media platform is, by far, the fastest changing social belvedere available to users. Therefore, your Twitter for business strategy should more than likely incorporate a team of dedicated “marketers” who carry out individual functions that, in the end, contribute to the overall goal.
We can’t tell you exactly how to set-up your Twitter for business campaign, but what we can do is offer advice for how to moderately step into a viable market without scaring away the potentials and the prospects.
- Educate you team: everyone on-board should know the ins and outs of how Twitter functions.
- Educate everyone on how to track their efforts, responses and other forms of engagement. This way, once your marketing efforts are launched, you will have a strategy in place that cannot be rivaled.
- Build upon your brand and your mission: every company has a reputation. Just because your company now has a Twitter page, does not mean someone can view it and immediately know what your products or services are good for. Remember, it is essential to get your name and brand out before trying to launch a profitable campaign.
- Attract your prospects: trust, there is someone, somewhere who needs what you have to offer. This is not to say that they will be able to find you in every case. Therefore, it becomes your responsibility to find them. When you do, do not force your company or services onto them – build upon the relationship by maybe adding them to your monthly email or newsletter list.
Twitter will introduce you and your business to not only people who can benefit from you, but individuals that will serve as highly influential connections for you business’ goals, image and reputation.